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The Owner and President of LMG is Jim Loretta.

He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments.

 

Mr. Loretta was born and raised in Mexico and is completely bilingual and bicultural. As a strategic planner, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable copy points in the development of creative execution working closely with both clients and advertising agencies.

 

LMG Listens To Its Clients
We've helped SBC, AT&T, SNET, BellSouth in both qualitative and quantitative projects directed toward the US Hispanic consumer.

LMG Combines Experience with Well Practiced Methodologies
A member of the American Marketing Association (AMA), the Qualitative Research Consultants Association (QRCA) and the Advertising Research Foundation (ARF).

LMG Helps Connect You To Your Consumer
We've designed and analyzed over 2,000 proprietary marketing studies for clients interested in targeting many diverse markets.

Loretta Marketing Group is a marketing research firm with a commitment to servicing the marketing needs of companies seeking to understand marketing issues among a target market through high quality qualitative and quantitative methods. Celebrating 10 years of doing business in 2007, LMG has been a successful player in a varied array of fields.  The three primary areas that the company has specialized in since 1997 include:

  • US Hispanic/Latin America research
  • Endurance sports research
  • Industrial research


The cornerstone to Loretta Marketing Group’s success has been and will continue to be customer service based on solid, personal experience from its project directors who manage each project. After each project is completed, we go “beyond the data” and recommend next steps to our clients. The project directors at LMG have worked on over 3,000 projects and what sets them apart is that they bring a passion to their work. They truly “walk their talk” in that according to their area of expertise have the following competencies:

  • Speak English, Spanish and Portuguese
  • Have lived in Latin America
  • Have worked for multi-national firms
  • Have competed in marathons, Ironman-distance triathlons
  • Active in endurance sports; personal fitness, coaching, nutrition
  • Have worked in industrial, construction, agricultural industries