Loretta Marketing Group Offers Endurance Sports Research!

Loretta Marketing Group(LMG) is a marketing research and consulting firm with a mission of service to the marketing needs of clients seeking to understand the endurance athlete

Jim Loretta the President of LMG has over 25 years of marketing research experience and is an active endurance athlete. He has completed 23 marathons, numerous triathlons and 2 Ironman distance triathlons.

As a researcher, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable copy points in the development of creative executions working closely with both clients and advertising agencies. He has directed quantitative studies (surveys) that aid in accessing awareness, trial and usage levels of various endurance products.

He has designed and analyzed proprietary marketing studies for clients interested in targeting the active athlete. Some of the clients Jim has directed projects for include USAT Triathlon, St. Anthony’s Triathlon, USAT Xterra Milwaukee, PR Racing, Gatorade and Accelerade.

Jim’s business experience has been totally devoted to Marketing and Marketing Research. He is a member of the American Marketing Association (AMA), the Qualitative Research Consultants Association (QRCA) and the Advertising Research Foundation (ARF) and USAT Triathlon.

He has been active in the running and triathlon community of South Florida for nearly twenty years. He has been a board member of Miami Runners Club, South Florida Triathlete, Bikila Athletic Club and Miami Tri-Strong.

If you want to know what athletes think about the life cycle of any of your products, call Jim. What better way to measure the success of your product among athletes than to seek the advice of a researcher who swims, bikes and runs with them.