Loretta Marketing Group Offers Real Life Research Using Ethnographic Encounters!

Loretta Marketing Group has been doing research with the US Hispanic Market for over 25 years! LMG has mastered the art of ethnographic encounters with the US Hispanic market. The methodological cornerstone is the personal “encounter” with a respondent inside her or his household, retail location or any other environment where real life is experienced.

The research team is psychologically, emotionally, and attitudinally entering as semi-participants in the universe of one particular respondent for a significant stretch of time, usually 2 to 4 hours. Important real life themes and observational consistencies begin to emerge over the course of the research. Focus groups are useful for many purposes but the difference in ethnographic encounters is that we see what respondents actually do…not listen to what they believe, perceive, remember, or think that they do inside a focus group setting with other participants.

Many clients complement their ethnographic encounters by doing follow-up groups to test out new concepts or ideas.

Ethnographic encounters are extremely cost-effective with instantaneous, real-life results! See what is really going on with your customer! Get in their homes. Hear real answers that are actionable!