Loretta Marketing Group Has a Wealth of Experience in Directing Qualitative Projects!

Loretta Marketing Group has a wealth of experience in directing qualitative projects for Fortune 500 companies for over 20 years. Jim is a unique moderator in establishing a unique rapport with respondents that facilitates honest opinions and ideas to flow. His reporting of conclusions and recommendations are insightful that goes “beyond the data”. His focus group projects are routinely:

• On Target
• On Time
• On Budget

Adept in using different qualitative methodologies, including traditional focus groups, diads, triads and depth interviews, Jim focuses his research on the following areas:

• Advertising Tests (Animatic, Storyboard, Finished Copy)
• Branding Tests
• Concept Testing
• Idea Generation
• Naming Research

Depending on the purpose of the study, Mr. Loretta uses a vast array of metaphorical methods and projective techniques to elicit the desired results. Some methods that Mr. Loretta uses include:

• Collages
• Guided Imagery
• Personification
• Picture Sorts
• Sensory Tables
• Sorting Exercises

Jim has been a member the Qualitative Research Consultants Association (QRCA) for 10 years and is the current Chair of the Florida Chapter.