Loretta Marketing Group Has a Wealth of Experience in Directing Quantitative Projects!
Loretta Marketing Group has a wealth of experience in directing quantitative projects for Fortune 500 companies for over 20 years. LMG is a stickler for detail insuring that quality control is stringently adhered to in each survey project. “Cornerstones” of an LMG survey project are the following key components:
- Sample integrity and design
- Pre-testing survey instrument
- Experienced and accountable field supervision
- Insightful analysis in report generation
Experienced in using different survey research methodologies, LMG will recommend the appropriate method according to the specific goal of each project. Data collection modes include:
- CATI (Computer Assisted Telephone Interviews)
- Door to Door
- Online
- Mall Intercepts
Depending on the purpose of the study, Loretta Marketing Group uses a variety of research techniques to accomplish the goals of each survey project, including:
- Pre/Post Tracking Studies
- Image Studies
- Usage and Attitude Studies
- Placement/Callback Studies
Jim has been an active member of the ARF (Advertising Research Foundation) and the AMA (American Marketing Association) for the past 20 years.
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