Loretta Marketing Group Has a Wealth of Experience in Directing Quantitative Projects

Loretta Marketing Group has a wealth of experience in directing quantitative projects for Fortune 500 companies for over 25 years. LMG is a stickler for detail insuring that quality control is stringently adhered to in each survey project. "Cornerstones" of an LMG survey project are the following key components:

• Sample integrity and design
• Pre-testing survey instrument
• Experienced and accountable field supervision
• Insightful analysis in report generation

Experienced in using different survey research methodologies, LMG will recommend the appropriate method according to the specific goal of each project. Data collection modes include:

• CATI (Computer Assisted Telephone Interviews)
• Door to Door
• Online
• Mall Intercepts

Depending on the purpose of the study, Loretta Marketing Group uses a variety of research techniques to accomplish the goals of each survey project, including:

• Pre/Post Tracking Studies
• Image Studies
• Usage and Attitude Studies
• Placement/Callback Studies

Jim has been an active member of the ARF (Advertising Research Foundation) and the AMA (American Marketing Association) for the past 25 years and has been invited to present talks at numerous conferences related to marketing and marketing research.