Loretta Marketing Group Has a Wealth of Experience in Directing Quantitative Projects!

Loretta Marketing Group has a wealth of experience in directing quantitative projects for Fortune 500 companies for over 20 years. LMG is a stickler for detail insuring that quality control is stringently adhered to in each survey project. “Cornerstones” of an LMG survey project are the following key components:

• Sample integrity and design
• Pre-testing survey instrument
• Experienced and accountable field supervision
• Insightful analysis in report generation

Experienced in using different survey research methodologies, LMG will recommend the appropriate method according to the specific goal of each project. Data collection modes include:

• CATI (Computer Assisted Telephone Interviews)
• Door to Door
• Online
• Mall Intercepts

Depending on the purpose of the study, Loretta Marketing Group uses a variety of research techniques to accomplish the goals of each survey project, including:

• Pre/Post Tracking Studies
• Image Studies
• Usage and Attitude Studies
• Placement/Callback Studies

Jim has been an active member of the ARF (Advertising Research Foundation) and the AMA (American Marketing Association) for the past 20 years.