Loretta Marketing Group Offers Marketing Research Services
Loretta Marketing Group (LMG) is a marketing research firm with a commitment to servicing the marketing needs of companies seeking to understand issues among a target market through high quality qualitative and quantitative methods. LMG offers wealth of experience in directing both projects for Fortune 500 companies for over 25 years; and has been a successful player in a varied array of fields.
Qualitative and quantitative studies for
US Hispanic/Latin America research
Jim Loretta, Principal, has over 30 years of research experience in U.S. Hispanic and Latin American markets. Born and raised in Mexico, he is completely bilingual and bicultural. As a strategic planner working closely with clients and advertising agencies, Jim is adept in transferring key insights and hot buttons generated from market research studies into actionable recommendations that are useful for market planning. Read more »
Industrial research
LMG has a wealth of experience in Industrial research having worked in the U.S. and Latin America for both Firestone Tire and Rubber Company and Clark Equipment Company in brand and market research functions. LMG is experienced in working throughout the Americas in either English or Spanish in interviewing users of industrial, construction and agricultural equipment. Read more »
Ethnographic studies
Loretta Marketing Group has mastered the art of ethnographic encounters with the consumer market. The methodological cornerstone is the personal "encounter" with a respondent inside her or his household, retail location or any other environment where real life is experienced. These ethnographic encounters in stores are often called "shop-alongs." Read more »
Endurance sports research
As an active life-long endurance athlete, Jim Loretta has a mission of service to the marketing needs of clients seeking to understand the endurance athlete. Read more »
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