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Although We Feel More Than Qualified To Help You In Reaching Your Customers, Don't Take Our Word For It. Take A Look At What Our Past Clients Have Had To Say About Us.

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"Jim Loretta and his team were an extremely valuable partner to Kellogg’s in driving the research process which formed the strategic ground work for a new marketing strategy. Starting from “ground zero”, where Kellogg’s had no previous historical research, Jim was able to help us explore opportunities to better deliver on unmet needs of the Hispanic consumer. Using leading edge ethnographic encounter research, it allowed us to experience first-hand how we fit in with Hispanic consumers’ lifestyles and what is important to them and their families. As a result, Kellogg’s is now developing specific programs to deliver better products that better fit these important consumers needs."

Scott Thomas
Research Manager
Kellogg Company

 

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"Loretta Marketing Group was instrumental in arranging, conducting and compiling the results of top tier customer triads for American Airlines in Latin America. Thanks to Jim Loretta’s interpersonal skills and diligence we were able to identify areas for improvement and set up a plan of action which will help us retain our loyal customers."

Walkiria Soares
Project Manager
American Airlines

"The Loretta Marketing Group assisted my organization in 2006 with conducting several focus groups at triathlon events. Through the feedback presented to us, we have structured several new programs within our organization which we believe are directly responsible for the continued growth of our organization. We greatly appreciate the insight provided to us by the Loretta Marketing Group, and would certainly use them for help with future projects."

Jennifer O'Day
Membership Service Director
USA Triathlon

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"The Loretta Marketing Group is the quintessential definition of professional marketing process, quickly capturing the key research objectives, framing the goals in clear, definable terms for common agreement and effectively executing the project in a 'street level' context. As a result, Jim and his associates surfaced hidden opinions, perspectives and behavioral motivators from our target consumer segments which became the foundation to our successful financial services product launch. Jim's process is efficient yet thorough, and we found him extremely capable of soliciting the needed qualitative and quantitative data through his comfortable interpersonal manner. Our investment with the Loretta Group returned terrific dividends."

Kim Anderson
EVP and General Manager
IDT Financial Services

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"Jim Loretta is an excellent facilitator and has great insight into drivers of customer behavior as well as business implications. His knowledge of the diverse Latino market and ability to engage customers on a variety of topics was critical to our research."

George Levy
Associate Research Director
AT&T

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"Jim is successful as a moderator on two fronts. The first is being able to really connect with people to bring out honest discussions. The second is his ability to remain flexible and adjust quickly when changes were introduced during the middle of the focus group sessions. Thanks Jim for hanging in there with us and making our project a success."

Patricia B. Meinking
Senior Account Manager
MRSI (Marketing Research Services, Inc.)

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"We have had the pleasure of knowing Jim Loretta for years and of having worked with him on a variety of research projects in different industries. His help is invaluable in developing the research, his team is seamless in carrying it out, and his final reports are insightful and to the point. The fact that he is bilingual is a great plus. Also, Jim is among the most responsive, if not the most responsive, supplier we have ever worked with. We recommend him with absolutely no reservations."

Stan Levinson
EVP/Account Director
Castells & Asociados

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