Loretta Marketing Group is in Touch with the Latino Community

Loretta Marketing Group (LMG) is a marketing research and consulting firm with a mission of servicing the marketing research needs of clients seeking information on both the U.S. Hispanic and Latin American markets by providing efficient and practical solutions through high quality and ethical business principles and practices.

Jim Loretta, Principal, has over 30 years of research experience in U.S. Hispanic and Latin American markets. Born and raised in Mexico, he is completely bilingual and bicultural. As a strategic planner working closely with clients and advertising agencies, Jim is adept in transferring key insights and hot buttons generated from market research studies into actionable recommendations that are useful for market planning.

He has designed and analyzed over 2,500 proprietary qualitative and/or quantitative marketing research studies among the U.S. Hispanic and Latin American consumer markets. Successful projects have been completed for:

Jim's experience began immediately after graduating from college, in marketing research for Procter & Gamble and Firestone. His international background was shaped living and working in South America as Regional Manager for Clark Equipment Co. For 12 years, Jim was Sr. VP - Sales and Marketing for Strategy Research Corporation, a recognized leader in the Hispanic and Latin American research markets.

The following short presentation provides a snapshot of cultural attitudes, values and general insights of US Hispanics that have been compiled from several research projects. Please contact Jim should you need to assess how Hispanics feel toward your specific brand or category.